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Privacy Policy

Date Effective: April 10, 2024
Date Last Updated: April 24, 2024

Introduction

Your privacy is of great importance to us. This Privacy Policy outlines the types of personal information we collect from you, both directly and indirectly, through your use of our website diffyweb.com, mobile applications, and services, including the subscriptions. Here, we explain how we collect, use, and protect that information and the choices you have about how it is used.

This Privacy Policy is part of our Terms & Conditions; by agreeing to this Privacy Policy, you also agree to these terms and conditions. Please read them to understand the use, disclaimers, and limitations of liability governing the use of our website at here.

We are committed to ensuring that your privacy is protected and we shall endeavor to use any information that you provide when using this website in accordance with this privacy policy. This policy not only reflects our strong commitment to safeguarding your privacy but also serves as our adherence to all relevant legal and regulatory requirements regarding user data protection.

Purpose of the Policy

This policy is designed to inform you about our practices regarding the collection, use, and disclosure of information that you may provide via this site. Ensuring the privacy and security of your personal information is central to our mission. It helps us enhance your experience and improve our services while maintaining transparency in handling your information.

Through this policy, we want to ensure you understand the types of information we collect, how we use it, the measures we take to keep your information safe, how you can manage your information, and your rights related to your personal data.

We encourage you to read this policy carefully to understand our views and practices regarding your personal data and how we will treat it. By accessing or using this website, you agree to this privacy policy. If you do not agree with our policies and practices, your choice is not to use our website.

Information Collection

We collect various types of personal information to provide and improve our services to you. Here are the details of the types of information we collect and the methods by which we gather them:

Types of Information Collected

  • Personal Identification Information: We may collect personal information that identifies you as an individual or relates to an identifiable individual. This includes, but is not limited to, your name, address, email address, telephone number, and billing information.
  • Browsing and Usage Data: We automatically gather certain information about your use of our site, including details about your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data, weblogs, and other communication data.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our services and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Methods of Collection

  • Direct Collection: We collect information that you voluntarily provide when you register for an account, subscribe to our services, participate in a contest or promotion, respond to a survey, or communicate with us.
  • Indirect Collection: We receive information from your browser or mobile device about your use of the service each time you access it. This includes technical information, your IP address, the type and version of your browser, time zone setting, and operating system.
  • Third-Party Sources: Occasionally, we may receive information about you from third-party sources, such as marketing partners and researchers, which we use to supplement the information that we collect directly from you.

This collected information helps us to tailor our services to your needs, to better understand your preferences and to continually improve our offerings.

Use of Information

The information we collect from you may be used in one of the following ways:

Purpose

  • To Provide and Manage Services: We use your information to operate, maintain, enhance, and provide all features of the service, to provide the services and information that you request, to respond to comments and questions, and to provide support to users of our services.
  • To Improve Service Performance: Information you provide helps us respond more effectively to your customer service requests and support needs. The feedback you provide can also be used to improve our products and services.
  • To Process Transactions: Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested by the customer.
  • To Send Periodic Emails: The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.
  • To Personalize User Experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our site.

Data Analysis

  • Analytics: We use various analytics tools and methods to collect and assess data about how you interact with our websites or mobile applications. This helps us to improve the layout, delivery, and overall user experience.
  • Market Research: We may use your information to perform market research. This allows us to gauge user trends, preferences, and behavior to develop better content and services.

Marketing Communications

  • Promotional Offers: Sometimes we may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
  • Opt-out: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason other than for the express purpose of delivering the service requested.

Information Sharing and Disclosure

We are committed to protecting your privacy. We only share your information in specific scenarios as outlined below:

Third Parties

  • Service Providers: We may share your information with third-party service providers that we employ to perform tasks on our behalf. These tasks include processing payments, providing customer service, marketing assistance, performing business and sales analysis, supporting our website functionality, and supporting contests, sweepstakes, surveys, and other features offered through our website.
  • Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

Legal Requirements

  • Compliance with Laws: We may disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to comply with the law and the reasonable requests of law enforcement.
  • Protection of Rights: We may also disclose your information to protect and defend the rights or property of Diffyweb, act in urgent circumstances to protect the personal safety of users of the Site or the public, or protect against legal liability.

Business Transfers

  • Mergers and Acquisitions: In the event that we are involved in a merger, acquisition, or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.

Public Information

  • Community Forums and User Content: If you post content to public areas of our website, such as reviews, comments, or forums, it may be viewed by all users and may be publicly distributed outside the Site indefinitely.

Consent

  • With Your Consent: Other than as set out above, we will provide you with advanced notice before personal information about you is shared with third parties, and you will have the opportunity to choose not to share your information.

Cookies and Tracking Technologies

Use of Cookies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information. Cookies are small data files that are placed on your device or computer and often include an anonymous unique identifier. These technologies are used for various purposes, including:

  • Enhancing User Experience: Cookies help us remember and process the items in your shopping cart, understand and save your preferences for future visits, and keep track of advertisements.
  • Analytics and Performance: We utilize cookies to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
  • Authentication and Security: Cookies are used to verify your account and determine when you are logged in, which allows us to make it easier for you to access the Diffyweb services and show you the appropriate experience and features.

Control Options

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Here’s how you can manage the use of cookies on our site:

  • Browser Settings: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this site may become inaccessible or not function properly.
  • Ad Networks: We participate in behavioral-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites.

Do Not Track Signals

We do not currently respond to ‘do not track’ signals and similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services.

Data Security

Security Measures

We take the security of your data very seriously and implements a variety of security measures to maintain the safety of your personal information. These measures include:

  • Data Encryption: We use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our site.
  • Secure Server: All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be accessed only as stated above.
  • Restricted Access: Access to your personal information is restricted to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

Breach Notification

In the unfortunate event of a data breach, we are prepared to take the following steps:

  • Prompt Notification: Should any breach of your personal data occur, we will notify you as soon as possible but no later than 72 hours after we have become aware of it, in accordance with the severity of the breach and the guidelines laid out by applicable law.
  • Investigation and Remediation: We will promptly investigate the breach and work diligently to identify the cause. Once identified, we will take all necessary steps to rectify the breach and prevent any future breaches of a similar nature.
  • Regulatory Communication: If necessary, we will communicate with the appropriate regulatory authority to report the breach and coordinate with them on further steps.

We are committed to ensuring that your information is secure. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

User Rights

We are committed to ensuring that you are fully aware of all of your data protection rights. Each user is entitled to the following:

Access and Control

  • Access Your Data: You have the right to request copies of your personal data that we hold. We may charge you a small fee for this service.
  • Correct Your Data: You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.
  • Delete Your Data: You have the right to request that we erase your personal data, under certain conditions.
  • Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

Opt-Out Options

  • Marketing Communications: You can opt-out of receiving marketing communications from us at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you.
  • Cookies and Tracking Technologies: You can manage your cookie preferences and opt out of specific types of tracking using your browser settings or directly through settings on our site.

To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy. We will respond to your request within one month.

Additional Privacy Rights

  • California Privacy Rights: If you are a California resident, you are granted specific rights regarding access to your personal information.
  • GDPR Rights: If you are a resident of the European Union, you have rights under the General Data Protection Regulation to request access to, rectification of, or erasure of your personal data.

Data Retention

Retention Period

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The criteria we use to determine the retention periods for different types of personal data include:

  • Legal and Regulatory Requirements: Depending on the legal environment in which we operate, we may be legally required to hold certain information for specific periods.
  • Contractual Necessities: Information needed to fulfill our contractual obligations with users or to provide users with their requested services must be retained for the duration of the contractual period.
  • Business Purposes: Data that serves ongoing business purposes, such as improving the performance of our site, understanding how our services are used, and making them more efficient, are retained in accordance with our internal retention policies and procedures.

Deletion Procedures

Upon expiration of the retention periods, personal data is securely deleted or anonymized, so it can no longer be associated with a specific individual. Specific deletion procedures include:

  • Physical Records: Physical records containing personal information are securely destroyed using shredding or other comparable means.
  • Digital Records: Digital data is erased using methods that ensure the data cannot feasibly be restored or reconstructed.

Special Considerations

In some instances, you may request earlier deletion of your personal data, as per your data protection rights outlined in the previous section. In such cases, we will comply with your request unless there are overriding legal or regulatory reasons to retain the information.

We remain committed to not only protecting but also respecting your privacy by responsibly managing the personal information we collect.

International Data Transfers

Transfer Mechanisms

We operate globally, and your personal information may be stored and processed in any country where we have facilities or in which we engage service providers. By using our services, you understand that your information may be transferred to countries outside of your country of residence, which may have data protection rules that are different from those of your country.

Legal Bases for Transferring Data

  • Adequacy Decisions: Where the European Commission or other relevant authorities have determined that certain non-EU countries provide an adequate level of data protection, your personal data may be transferred on this basis.
  • Standard Contractual Clauses: For transfers from the EU to countries without adequacy decisions, we use standard contractual clauses approved by the European Commission which give personal data the same protection it has in Europe.
  • Privacy Shield Framework: When transferring data from the EU or Switzerland to the US, we comply with the Privacy Shield Framework, ensuring a comparable level of protection for personal data shared between Europe and the US.

Safeguards

To ensure that your personal information receives an adequate level of protection, we have put in place appropriate safeguards to ensure that your personal information is treated by those third parties in a way that is consistent with and which respects the EU and other applicable data protection laws.

Rights Regarding International Transfers

You have specific rights in relation to your data when it is transferred internationally, including the right to be informed of the safeguards we have put in place for this transfer.

Changes to the Privacy Policy

Updates and Notifications

We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. However, we will notify you of any changes by posting the new Privacy Policy on our site and updating the “last updated” date at the top of this page. We may also provide direct notification of significant changes through other means such as email or a prominent notice on our website.

Review Period

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the personal information we collect. Your continued use of the service after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Contact Information

We are committed to protecting your privacy and ensuring you have all the information you need regarding our privacy practices. If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal data, or if you wish to exercise any of your rights as described in this Privacy Policy, please contact us at:

  • Email: privacy@diffyweb.com
  • Postal Address:
    Diffyweb LLC
    5900 Balcones Dr Ste 100
    Austin, TX 78731

We welcome your questions and feedback and will make every effort to resolve your concerns.